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Unique visitors (site & level 2 sites)

Why?

How does it work?

- The method used to calculate visitors relies essentially on measuring cookies, which are unique from one post or browser to another. Whenever a browser refuses cookies, our calculation method is based on a unique ID which uses a combination of the IP address and UserAgent (a string describing the browser and the Operating System). This is why on the analysis result’s table we make the difference between visitors “with cookies” and visitors “without cookies”.
 

- The distinction between “Visitors” and “Unique visitors” is based on the period. The term “visitors” means the “sum of the daily visitors”. If the analysis period is not longer than a day then these 2 metrics will be the same. For any analysis period that is greater than a day, the number of “unique visitors” will deduplicate data relating to the number of visitors who visit your site over a period of several days, for example, a visitor who visits your site 3 times on a Monday and twice on a Tuesday will only be counted once over the period of a week. The number of “Visitors”, however, adds the number of daily unique visitors together, for example a visitor who visits your site 3 times on a Monday and twice on a Tuesday will be counted twice over the period of a week.
 

- There are six different visitor metrics available: 3 for “unique visitors” (with cookie, without cookie and the sum of the 2), and 3 for “visitors”.

Helpful Hint

- The method used to recognise unique visitors who refuse cookies is not reliable for any period which is greater than a day: the metric “Unique visitors (without cookie)” and therefore the metric “Unique visitors” is only an estimate for any period which is greater than a day.
 

- If you choose a group of sites, by default the number of unique visitors will be the total number of unique visitors site by site. Should you wish to have the number of visitors that are common to each of your sites, you need to subscribe to the “Portal” option. Please contact the support centre for further information).

Inter-site visitor distribution

Why?

How does it work?

In this analysis, the information that is generated relates to the number of visitors who are common to all of the sites of the same group.

Helpful Hint

In order to create a website, you need to go to the Customisation panel. The groups are specific to each user account: each user can therefore create their own analysis perimeters. This analysis is available with the Portal module.

Inter-level 2 visitor distribution

Why?

How does it work?

In this analysis, the information that is generated relates to the number of visitors who are common to all the level 2 sites of the same site (or group).

Helpful Hint

The level 2 sites can be configured in Tools > Customisation. This analysis is only available with the Portal module.

Acquisition / Loyalty

Why?

How does it work?

Measurements which are used to record visitor acquisition and loyalty are based on the analysis period:

Helpful Hint

These analyses can only be applied to visitors accepting cookies. It is only these visitors who will be recognised each time they come back to your site.

 

Frequency

Why?

How does it work?

This analysis presents the number of days a same visitor has visited your site for a selected period of time. If the selected period is one day, the analysis will relate to the last 30 days.

Helpful Hint

Visitors are considered as being regular visitors whenever they reconnect  to a website at least 2 days during a given period.

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