Analytic structure

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Groups of sites
Sites
Level 2 sites
Pages and chapters

AT Internet offers in-depth analysis by providing up to 9 different access levels to information, including:

The portal option
Groups of sites
Level 2 sites
Groups of level 2 sites
3 levels of chapters (chapters, sub-chapters and sub-sub-chapters)
Pages

Note

You can also create a custom tree structure in order to make the standard tree structure, provided by AT Internet, more complete. The custom tree structure provides you with a parallel vision of your traffic volume, responding exactly to your analysis criteria.

Groups of sites

Groups of sites (or level 2 sites) can be used to perform traffic volume data calculations on site networks or different themed sections from the interface.

There are two key advantages associated with creating groups:

It is possible to get a more transversal view, of the different themed zones within the sites (for example the different home pages of a network, the different information sections, as well all of the different sections which provide information on the latest news). As a result, it is also possible to compare all of this data together.
It is possible to create groups of sites in relation to the ever-changing criteria.

Note

The Portal option allows you to consolidate analyses beyond simple sums (available in the groups) for all of the sites which belong to a same group. In addition to this the Portal option can be used to provide information on:
- visitors who are common to all sites. This data immediately distinguishes sites which have common visitors within the group from sites which remain “isolated” from the group.
- intra-group referrer sites. The Portal option identifies the traffic flow, via links, between the different sites of the group. It also identifies the sites which directly bring the most visitors to other sites of the group. The reverse is also true as the Portal option also identifies sites which do not generate any visits, or very few, to the other sites of the network in question.

Sites

A site represents a set of pages which are linked to each other via a unique ID that is contained in the tag code. Using this approach means that it is possible to aggregate a set of pages with different URLs that contain AT Internet tags. A site (according to AT Internet) can be completely disassociated from the domain name so that several sites can be grouped together. The perimeter, which characterises the site, is defined during a preliminary thinking stage (the tagging plan).

The site represents the most complete level of analyses; all of the features are available.

In the interface, you can:

add a site to your account (Tags panel > Sites)
modify the name of the site used in the interface (Configuration panel)
declare the monitored URLs so that they do not appear in the referrers (Configuration panel). If you select the box Domain strict only the URL, which has been entered, will be considered. In this case, the sub-domains are considered as referrer sites.

Level 2 sites

Level 2 sites are sub-sets of your site. They have the same analyses as the site. Level 2 sites need to be declared in the tag code, and must be previously declared in the interface. It is not only possible to declare level 2 sites, but it is also possible to remove them or rename them.

Should you trace more than one site, you can duplicate objects (level 2 sites, campaigns, site custom variables, rules for alerts, events which are saved in the event log, identified visitor categories) from one site to another; making it easier for you to declare your different objects. However, any duplication will be refused if an object which is to be duplicated already exists (same name or same ID) on a destination site.

Note

- The number of level 2 sites is limited to a maximum of 255.
- The ID which is allocated to each level 2 site cannot be used for another level 2 site. Removing a level 2 site will not make its ID available for another level 2 site.

Pages and chapters

A page is the indivisible entity of AT Internet's analyses. Everything (the site and/or the level 2 site, as well as chapters) depends on this page. It is therefore essential to tag all of the pages so as not to lose any information. The page can be named in the tag code thanks to the xtpage variable (variable which can also be used for the automatic creation of chapters).

Chapters are groups of pages (up to 3 levels). We offer several methods which can be used to organise pages into chapters, including:

the dynamic method - this method involves directly integrating the names of the pages and the chapters into the tag code without using the interface,
the manual method - (via the interface by going to the Tags panel > Pages and chapters).

We recommend that you use the dynamic method in order to avoid having to manually manage the tree structure which would be too long and complicated to carry out.

If you choose the manual method, you should use chapters when the total number of pages in a particular section is greater than 15. For sections which have less than 15 pages, it is not necessary to create chapters as they can disturb browsing. This is due to the fact that it is necessary to change constantly from one level to another.

In the interface (manual method), you can create and manage chapters.

Important

Whenever you add a page to a chapter, this page will only be considered the day after it has been added.

Note

You can export all of the labels.