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An email marketing campaign is a family of several email campaigns of the same theme. You do not need to declare a master campaign for each campaign that you wish to send: it is possible to differentiate one email marketing campaign from another by using an ID that you directly populate in the code.
This declaration makes it possible to measure how many of your email marketing campaigns are opened and the traffic generated by these email marketing campaign as source.
Go to Tools > Sources & Campaigns
Click on Add and select your source
Select automatic
Enter your campaign label (you can enter several labels at the same time by using enter)
We strongly recommend that you declare your own campaigns. However, you can automate your campaigns. In practical terms, you have to specify an xtor data interval, we will automatically record all of the campaigns which are encountered in this parameter. These campaigns are called "Automatically generated campaigns" which you can rename depending on the ID that is then given to them.
If your measurement is based on a First-party cookie, the DIRECT METHOD (described below) must be used (with xtor in the url).
For the purposes of visits, this method will only count one click per URL containing an identical xtor.
Place the xtor variable in the advertisement link that directs traffic to your website. This xtor will be similar to the one used to measure impressions.
Several cases are possible:
A link that points to the root of the website directory.
Use: http://www.mysite.com/#xtor=...
A link that points to a file without adding any parameters.
Use: http://www.mysite.com/index.php#xtor=...
A link that points to a page by adding parameters.
Use: http://www.mysite.com/index.php?other_variable=2#xtor=...
- Using # avoids having these xtor variables referenced
in search engines.
- Using a tool which does not accept the character "#" implies
that you replace "#" with "?" (or "&",
depending on the location of the variable).
This method makes it possible to measure the clicks in a more precise fashion.
While the “direct” method considers any URL containing an xtor as a click (with the risk of overestimation due to the use of the “Back” button, or bookmarking), the redirection method is more precise in guaranteeing the click count, only counting when redirection occurs on our server.
The principle of such tagging involves changing the link’s URL to a URL that directs traffic to our server (which is in charge of the final redirection).
This method uses only 3rd party cookie technology to link
information from our redirection server with the server hosting your destination
site.
This method should not be used if your measurement relies on the use of
first-party cookie technology.
If you use version 4.2.001 (or later) of the xtcore.js file this method
will not work for Safari browsers which use first-party cookie technology
by default.
Example:
http://logxxxx.xxxx.xxxx/go.url?xts=...&xtor=...&url=http://www.site.com
What is the URL composed of?
Logxxxx: sub-domain in charge of the redirection and measurement of the click (xx should be replaced with the digits you received for your subscriber space).
go.url: address which allows for a “strict” redirection to your website (without changing the URL contained in the url variable. This method doesn’t allow “post click” measurements (remanence) because the destination URL does not contain the xtor variable.
xts: the xts variable contains the AT Internet ID of your website (xtsite in the tag code).
xtor: the xtor variable must contain at least a prefix indicating the type of campaign as well as a campaign ID.
url: the URL variable contains the precise destination URL.
If you wish to track remanence, then you should replace the go.url with gopc.url. This will allow the user to arrive on your website with the xtor variables included at the end of the URL when they click on the link. If the URL of your site contains the character "&" (but no "?"), you should use another method. Please contact our Customer Department (via the Support centre) to get more information.
The different settings of the xtor (with format as: xtor=A-B-C-D-E-F-G) must respect the following rules:
Obligatory:
A (source): EREC, EPR or ES prefix
B: value of the campaign identifier
C: the email campaign ID in the format [label] or id[label] (without this parameter it will not be possible to obtain an overlay analysis of the email campaign)
Optional:
D: E-mail date in short format: YYYYMMDD
E: ID of the link in the
format “[label]” (filled in for each URL link in the email campaign).
To be filled in only if you wish to gather information on Internet user
clicks (particularly for the overlay analyses for an email campaign).
(The accuracy of the click rests on the client’s appreciation: each link
or only the main zones).
F: list of contacts with contact ID, in the format: id@list (for example 1435@1, for contact 1435 of list 1).
G: Exact date and time (GMT) that the message was sent. Format YYYYMMDDHHMMSS (for example 20070304130405 for 13:04 05s on 4th March 2007).
For example:
xtor=EPR-300-[Presentation_service]-20070304-[link2]-1435@1-20070304130405
* The label of the email campaign (C) and of the link (E)
must be entered as page names, without special characters (accents, spaces
or other).
* If we find [xxxx] and id[xxxx], it considers that these are 2 different
elements (even if the label is identical).
* If we find the same id with 2 different labels (for example, 23[creation]
and 23[creations]) only the 1st label will be kept and associated with
the ID.
* The values of A, B, C (and possibly E and F G must be the same between the link measurements
and the measurements of the opened e-mails.
* If E is not entered, the visit is associated with the email campaign
(C), without specifying the link which the Internet user clicked on. Without
the variable "E", no overlay analysis will be available.
* Contrary to the measurement of opened e-mails, a “type=email” variable
is not necessary in the click measurement.
* The variable &ts= must contain the timestamp in order to avoid any
cache issues and to ensure that the true number of opens is measured as
closely as possible*
Go to:
the Campaigns panel (version NX)
This code will place an invisible image, which is 1x1 pixels in size, with all of your appropriate account parameters as well as your specific emailing campaign parameters (XXXX):
<img width="1" height="1" alt="" src="http://logxxxx.xxxx/hit.xiti?s=xxxx&xto=A-B-C-D-E-F&type=email&" >
What is the URL composed of?
Logxxx: sub-domain in charge of the redirection and measurement of the click (xx should be replaced with the digits you received for your subscriber space).
hit.xiti: name of the "image" object containing the hit (1x1 transparent pixel)
s: the "s" variable contains the site ID (the xtsite of the tag code)
xto: the "xto" variable must contain at least a prefix which indicates the campaign type as well as a campaign ID.
The different parameters of the xto variable to be entered are as follows: xto=A-B-C-D-E-F-G.
Obligatory:
A (source): with a prefix of EREC, EPR or ES.
B: value of the campaign ID.
C: email campaign ID in the format [label] or id[label].
Optional:
D: E-mail date in short format: YYYYMMDD
E: leave empty (use brackets: [])
F: list of contacts with contact ID according to id@list (for example 1435@1 for the contact 1435 of list 1).
G: Exact date and time (GMT) that the message was sent. Format YYYYMMDDHHMMSS (for example 20070304130405 for 13:04 05s on 4th March 2007)
For example:
<img width="1" height="1" alt="" src="http://logxxxx.xxxx/hit.xiti?s=102&xto=EPR-300-[Presentation_service]-20070304-[]-3039@20-20070304130405&ts=timestamp&type=email&" >
* The label of the e-mail campaign (C, between brackets)
must be entered like the page names, without special characters (accents,
spaces or others).
* If [xxxx] and id[xxxx] are encountered, they will be considered as 2
different elements (even if they have the same label)
* If the same ID with 2 different labels is found (for example, 23[creation]
and 23[creations]) only the 1st label will be kept and will be associated
with the identifier.
* The absence of “type=e-mail” will lead to the measurement of a click
(source) and not the action of opening an e-mail.
You must insert this tag into the HTML code of the e-mail campaign between the <body> and </body> tags.
To benefit from the Overlay analysis you need to tag your marketing emails. The Overlay analysis is a graphical representation which is based on the display of colour-coded bullet points which correspond to zones of web pages on your site which have been clicked upon. This analysis allows you to see the exact zones of emails which have been clicked upon the most.
An HTML source code needs to be associated with your email campaign. To be able to do this all you need to do is go to Tools > Campaigns > Email campaigns and then click on one of the xtor files in order to load the HTML source code of your email campaign (use the Search button).
The HTML code will then be interpreted as a normal page, and you will then able to access the Overlay analysis of your marketing campaign.
In order to import the html code from an email campaign, you must enter the email campaign parameter (variable C) so that it can be selected in a campaign.
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