fr | en | es | de

RSS feeds

Discover the latest tools in the
Analytics Suite, thanks to our new online help.

Contents: Hide

In order to measure an RSS feed you must decalre the RSS type source in order to obtain an “xtor” value.

In order to carry out this declaration, you need to go to:

Measuring links


If your measurement is based on a First-party cookie, the DIRECT METHOD (described below) must be used (with xtor in the url).

Direct method

For the purposes of visits, this method will only count one click per URL containing an identical xtor.

Place the xtor variable in the advertisement link that directs traffic to your website. This xtor will be similar to the one used to measure impressions.

Several cases are possible:





- Using # avoids having these xtor variables referenced in search engines.
- Using a tool which does not accept the character "#" implies that you replace "#" with "?" (or "&", depending on the location of the variable).

Redirection method

This method makes it possible to measure the clicks in a more precise fashion.

While the “direct” method considers any URL containing an xtor as a click (with the risk of overestimation due to the use of the “Back” button, or bookmarking), the redirection method is more precise in guaranteeing the click count, only counting when redirection occurs on our server.

The principle of such tagging involves changing the link’s URL to a URL that directs traffic to our server (which is in charge of the final redirection).


This method uses only 3rd party cookie technology to link information from our redirection server with the server hosting your destination site.
This method should not be used if your measurement relies on the use of first-party cookie technology.
If you use version 4.2.001 (or later) of the xtcore.js file this method will not work for Safari browsers which use first-party cookie technology by default.




What is the URL composed of?

Logxxxx: sub-domain in charge of the redirection and measurement of the click (xx should be replaced with the digits you received for your subscriber space).

go.url: address which allows for a “strict” redirection to your website (without changing the URL contained in the url variable. This method doesn’t allow “post click” measurements (remanence) because the destination URL does not contain the xtor variable.

xts: the xts variable contains the AT Internet ID of your website (xtsite in the tag code).

xtor: the xtor variable must contain at least a prefix indicating the type of campaign as well as a campaign ID.

url: the URL variable contains the precise destination URL.


If you wish to track remanence, then you should replace the go.url with gopc.url. This will allow the user to arrive on your website with the xtor variables included at the end of the URL when they click on the link. If the URL of your site contains the character "&" (but no "?"), you should use another method. Please contact our Customer Department (via the Support centre) to get more information.

Measuring feed displays

In order to monitor an RSS you need to declare an RSS source so that a value for the xtor variable can be obtained. The aim is to move your current file into another file which a URL directs traffic to a URL that is provided by AT Internet.

To avoid the RSS readers from directly saving the redirected URL, you need to use the date that Internet users registered to the RSS feed as your basis. If this date happens to be today's date, no redirection will take place; if the date is different, then redirection will occur.


If your website offers an RSS feed on the following URL (the one saved by the Internet users in their RSS reader) :


You must follow the following steps:


1. Add the day's date to a xtdate variable in all of the calls made to the RSS stream (tag link id="linkrss" in the header, or direct towards the URL).


For example, in ASP:<% = date %>


This date will be retrieved as the subscription date to the RSS stream.


2. Copy the content of this feed.xml file  to another file (for example feed2.xml), which will be used in the third point below.


3. Replace the content of the feed.xml file with a dynamic redirection (server side) to an AT Internet server:




ONLY if the variable xtdate is not today's date. For example, in ASP, you would have:

<% xtdate = request.querystring("xtdate")

if date = xtdate then %>

<!-- #include file="feed2.xml" -->

<% else

response.redirect "http://logxxxx.xxxx/get.url?xts=xxxx&xtor=RSS-xxxx&type=RSS&xtinsc="&xtdate_value&"&url=

end if


This means that the measurement will not work on the first day of the Internet user's subscription.


- the URL which can be found after the "url" variable must contain http:// and must be at the end of the chain ;
- the xts variable with your website’s ID is compulsory ;
- the xtor variable is compulsory.