Affiliations (SiteLinker)

Declaring a marketing campaign

• Go to Tools > Sources & Campaigns

• Click on Add and select your source

• Select automatic

• Enter your campaign label (you can enter several labels at the same time by using enter)

Note

We strongly recommend that you declare your own campaigns. However, you can automate your campaigns. In practical terms, you have to specify an xtor data interval, we will automatically record all of the campaigns which are encountered in this parameter. These campaigns are called "Automatically generated campaigns" which you can rename depending on the ID that is then given to them.

Important

If your measurement is based on a First-party cookie A first-party cookie (or internal cookie) is a cookie assigned to the domain name of the page in which the tag code is placed so that a site can be audited. See also: Cookie, Third-party cookie., the DIRECT METHOD (described below) must be used (with xtor in the url).

Direct method

For the purposes of visits, this method will only count one click per URL containing an identical xtor.

Place the xtor variable in the advertisement link that directs traffic to your website. This xtor will be similar to the one used to measure impressions.

Several cases are possible:

• A link that points to the root of the website directory.

Use: http://www.mysite.com/#xtor=...

• A link that points to a file without adding any parameters.

Use: http://www.mysite.com/index.php#xtor=...

• A link that points to a page by adding parameters.

Use: http://www.mysite.com/index.php?other_variable=2#xtor=...

Note

- Using # avoids having these xtor variables referenced in search engines.
- Using a tool which does not accept the character "#" implies that you replace "#" with "?" (or "&", depending on the location of the variable).

Redirection method

This method makes it possible to measure the clicks in a more precise fashion.

While the “direct” method considers any URL containing an xtor as a click (with the risk of overestimation due to the use of the “Back” button, or bookmarking), the redirection method is more precise in guaranteeing the click count, only counting when redirection occurs on our server.

The principle of such tagging involves changing the link’s URL to a URL that directs traffic to our server (which is in charge of the final redirection).

Important

This method uses only 3rd party cookie technology to link information from our redirection server with the server hosting your destination site.
This method should not be used if your measurement relies on the use of first-party cookie technology.
If you use version 4.2.001 (or later) of the xtcore.js file this method will not work for Safari browsers which use first-party cookie technology by default.

Example:

http://logxxxx.xxxx.xxxx/go.url?xts=...&xtor=...&url=http://www.site.com

 

What is the URL composed of?

Logxxxx: sub-domain in charge of the redirection and measurement of the click (xx should be replaced with the digits you received for your subscriber space).

go.url: address which allows for a “strict” redirection to your website (without changing the URL contained in the url variable. This method doesn’t allow “post click” measurements (remanence) because the destination URL does not contain the xtor variable.

xts: the xts variable contains the AT Internet ID of your website (xtsite in the tag code).

xtor: the xtor variable must contain at least a prefix indicating the type of campaign as well as a campaign ID.

url: the URL variable contains the precise destination URL.

Note

If you wish to track remanence, then you should replace the go.url with gopc.url. This will allow the user to arrive on your website with the xtor variables included at the end of the URL when they click on the link. If the URL of your site contains the character "&" (but no "?"), you should use another method. Please contact our Customer Department (via the Support centre) to get more information.

xtor=A-B-C-D-E-F-G|C1-C2-C3

xtor=AL-3030-1[comparison_shopper]-34253-[468]-4[cars_advertisement]-6[blue_version]|233[customer_name]-3425[id_contract]